Basic SEO

Description: Search Engine Optimization is one of the most misleading and potentially dangerous topics to a small business owner. This session is designed to equip the attendees with enough tools to understand the concept and the potential pitfalls. 

• Some of the topics covered:
  • On-page vs Off-page 
  • Keywords and Keyword research 
  • Meta tags
  • robots.txt
  • Link building 
  • Webmaster tools