VP Public Relations Meeting Recap - September 27, 2020

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VP Public Relations Meeting Recap - September 27, 2020

THANK YOU so much for caring so much about your club! Of all the years this is definitely the year that your club needs your leadership. There are lots of people that don’t know what Toastmasters is, so we need to work together to get the word out.

Pre Covid many clubs relied on the signage at the location to gain attention. For most clubs this is not an option, so we need to turn to our online presence while still encouraging our members to do personal invitations. (Things to look for in your online presence can be found on the last page of this document) People that show up to online meetings are looking for and okay with online meetings.

Please work with you VP Membership to ensure all guests are being asked to join. Here is a recap of what we discussed as well as a few more things that may come in handy.

Resources:

Club Leadership Handbook

Membership Growth and Role Overview

Public Relation Tools

Brand Manual

• Area and Division Director - Click here to find who is your AD and DD

District PR Team

• Your fellow executives

Free Toast Host (website)

• District Website | Facebook Group | Facebook Page | Instagram | Meetup | Linkedin | Twitter | Slack | YouTube | Eventbrite

 

Here is what was shared by everyone:

How Are Guests Finding Your Club?

  • Club wrote articles in local newspaper
  • Personal Asks!
  • Open House invitation
  • Advertise Club anniversaries in local newspaper and online
  • Meetup
  • Look up other TM clubs in time zone and invite
  • Invite TM from other parts of the world 
  • Invite outside speakers  
  • Invite International guests          
  • Promote advanced clubs within our District and other Districts within region 1 example District 21 (Richmond, Langley, Surrey)
  • Google Reviews
  • Facebook
  • Linkedin
  • Instagram
  • Respond to messages
  • Eventbrite
  • Instagram stories (write up before and after the meeting)
  • Sending newsletter to members, and one to anyone that signed up via Eventbrite.
  • Website – subscribe button for signing up for newsletter
  • Post once or twice a week
  • Word of Mouth
  • New Employee Program
  • Teaming up with other lunch time clubs
  • Toastmasters – Find a Club
  • Inviting friends
  • Focus on target audience i.e.. Engineers, entrepreneurs etc.
  • Ask who do we want to attract
  • Interactive website
  • They’re not – have not yet started any outward facing PR

 

What Help Are You Wanting / or What Do You Want to Learn?

 

  • Social Media training – all platforms
  • How to do a professional post on Facebook with logo and photo from Zoom
  • How to do videos including logos and templates
  • Template for Website
  • Information on Meetup
  • How to prioritize what to focus on
  • Starting from scratch
  • Would like concrete ideas and examples
  • How to run a hybrid meeting

Online Presence -Somethings to consider:

WEBSITE  Does your club have one?  Does it mention being online? Is the site up-to-date? Are there Google Reviews?
FACEBOOK  Does your club have a FB page?  Last post?  how many reviews?  
INSTAGRAM Does your club use Instagram?   Last post? how many posts and followers  
LINKEDIN Does your club have a LinkedIn page or group? Are people referencing the page?    
DISTRICT 96 WEBSITE Has your club listed your meetings on the District calendar? Are your open houses listed? Is your online meeting info up-to-date  

 

We have a huge opportunity to promote what Toastmasters offers. The ability to communicate is more important than ever.  Please remember to ask for help from your club.

Thank you again for all you have done and will continue to do this year!

If I missed anything, or you have had new ideas since our call, I would love to hear from you.

Warmest regards,

Lily Laverton DTM Club Growth Director
District 96 2020-2021

Toastmasters International | District 96 (BC & Yukon)